Offline Niche Pro with Stef Rigby

Most people understand the potential of IM for offline business – but struggle to put it together.

Think a little differently…

Instead of finding lots of different businesses, in lots of different niches, with lots of different needs…

Find one type of business, in one niche, with the same set of needs.

Find a solution to all the problems the businesses in that niche have, then create a site with benefits and features, and a price point.

Try to offer something no-one else is. That’s not hard if you choose a niche that hasn’t been targeted by 50 gazillion other ‘web designers’.

NOW phone the businesses in the niche, explain (briefly) the problems they have and the solution you’ve created and ask if you can “drop in this afternoon, just have a chat and explain how …… site can benefit you and your business”.

When I use this method it’s incredibly rare to NOT get the appointment – and then from the appointment my conversion rate is over 90%.

The best thing about this system is that it can very easily be outsourced because it is a SYSTEM.

The initial website creation – outsource
Make the appointment with the business – outsource
Visit the business – outsource
Complete the work – outsource
Upsell – outsource
Enjoy your new lifestyle – oh hell do that yourself!

Think outside the box

It’s much the same as IM… you can create 100 different sites in 100 different niches, researching each one, finding products for each one, images, plr, articles, traffic, etc etc… or you can create one site in one niche and have an authority site, become an expert in your niche and have people contact you for help. Only one set of keywords, one lot of research, one range of images, plr, articles, traffic, etc etc.

Once you have this setup of course you can have up-sell products for the clients that want them.

Just a thought – think outside the box

Many years ago, in a small Indian village, a farmer had the misfortune of owing a large sum of money to a village moneylender.

The moneylender, who was old and ugly, fancied the farmer’s beautiful daughter. So he proposed a bargain. He said he would forgo the farmer’s debt if he could marry his daughter. Both the farmer and his daughter were horrified by the proposal. So the cunning money-lender suggested that they let providence decide the matter. He told them that he would put a black pebble and a white pebble into an empty money bag. Then the girl would have to pick one pebble from the bag.

1) If she picked the black pebble, she would become his wife and her father’s debt would be forgiven.

2) If she picked the white pebble, she need not marry him and her father’s debt would still be forgiven.

3) But if she refused to pick a pebble, her father would be thrown into jail.

They were standing on a pebble strewn path in the farmer’s field. As they talked, the moneylender bent over to pick up two pebbles. As he picked them up, the sharp-eyed girl noticed that he had picked up two black pebbles and put them into the bag.

He then asked the girl to pick a pebble from the bag.

The girl put her hand into the moneybag and drew out a pebble. Without looking at it, she fumbled and let it fall onto the pebble-strewn path where it immediately became lost among all the other pebbles.

“Oh, how clumsy of me,” she said. “But never mind, if you look into the bag for the one that is left, you will be able to tell which pebble I picked.“

Since the remaining pebble was black, it was assumed that she had picked the white one.

And since the moneylender dared not admit his dishonesty, the girl changed what seemed an impossible situation into an extremely advantageous one.

MORAL OF THE STORY: Most complex problems do have a solution. It is only that we don’t attempt to think.